This association has always had guidelines to be followed by it's member's. Though not everyone was always aware of those guidelines, it has always been a simple matter to ask. Too often, it's just been easier (and more profitable) to just assume that what will be financially more profitable for yourself is correct, and ignore anything that might work against that belief.
It's that same premiss (money), which is the major motivator for the TCM nonsense. If your skill, or abilities are so lacking, that you have to resort to this tripe, then maybe it's time you quit (claiming to teach) martial arts.